Otis

Your studio’s brand direction,

clarified in minutes

Review your studio’s positioning, visuals, and social presence.

Receive clear recommendations in under 5 minutes.

Improve my online presence

Try Otis

Fast analysis. Expert-informed direction. Clear next steps.

Otis gives your studio a structured brand review in minutes, combining fast analysis with expert-informed recommendations across positioning, visual identity, tone of voice, social media, and action planning.

Receive a structured analysis covering Brand Audit & Positioning, Brand Personality & Tone of Voice, Visual Identity Direction, and Social Media Strategy & Content System.

Otis is shaped by specialists with experience helping studios across the built environment refine their digital presence, clarify their positioning, and communicate their value more effectively.

Choose from 7-day, 30-day, and bespoke 90-day action plan pathways. Turn your analysis into a clear next-step plan, with recommendations across short-term improvements, priority actions, and longer-term brand development.

What Otis analyses for your studio

Scorecard

A snapshot of your current brand presence, including scores for brand cohesion, positioning, composition, colour, style, and voice.

Brand Audit & Positioning

Brand Personality & Tone of Voice

Visual Identity Direction

Social Media Strategy & Content System

Action Plan

Scorecard

A snapshot of your current brand presence, including scores for brand cohesion, positioning, composition, colour, style, and voice.

Brand Audit & Positioning

Brand Personality & Tone of Voice

Visual Identity Direction

Social Media Strategy & Content System

Action Plan

How Otis works

Otis turns a few studio details into a structured brand analysis and action plan, helping you understand where your current presence is strong, where it feels unclear, and what to focus on next.

Submit

Tell us about your studio

Share your studio name, location, studio type, website, social channels, and project images if available. The form takes less than two minutes to complete.

Analyse

We review your brand presence

Otis analyses the information provided to assess your studio’s positioning, visual identity, tone of voice, social presence, and overall brand clarity.

Act

Receive your recommendations

Get clear suggestions on what to improve, where to prioritise, and how to move forward through a 7-day, 30-day, or bespoke 90-day action plan.

Go deeper with a bespoke 90-day studio roadmap

For studios ready for a more detailed review, the 90-Day Studio Action Plan

provides a bespoke strategic report covering brand positioning, website and

portfolio clarity, social media direction, content planning, enquiry flow,

priorities, metrics, and next steps.⁠

For studios ready for a more detailed review, the 90-Day Studio Action Plan provides a bespoke strategic report covering brand positioning, website and portfolio clarity, social media direction, content planning, enquiry flow, priorities, metrics, and next steps.⁠

Get My 90-Day Action Plan

Section 01
/ 07
Context
This section sets up who the studio is, where they are now, and what the report is for:
Studio information
Current situation summary
Growth stage summary
Visual identity snapshot
Verbal identity snapshot
Section 02
/ 07
Diagnosis
This section explains what is currently working, what is unclear, and where the studio is underperforming:
Executive diagnosis
Studio audit scorecard
Portfolio audit
Website audit
Instagram / social audit
Weakest link
Section 03
/ 07
Priority
This section identifies what matters most and what the studio should focus on first:
Strongest asset
Fastest win
Highest-leverage fix
Core strategic priority for the coming 90 days
Priority order
Ignore for now
Do this, not that
Section 04
/ 07
Roadmap
This section turns the diagnosis and priorities into a 90-day strategic plan:
90-day roadmap overview
Days 1–30: Clarify
Days 31–60: Build
Days 61–90: Attract
Section 05
/ 07
Weekly Actions
This section makes the roadmap immediately actionable:
First 4-week action plan
Recommendations by category:
Portfolio
Website
Social
Section 06
/ 07
Content System
This section gives the studio a practical marketing and content direction:
Personalised 90-day content plan
Bio suggestion
Content pillars, posting rhythm and format mix
First 12 post content ideas
Story set content ideas
CTA samples
Photography guide
Reference accounts
Section 07
/ 07
Measurement
This section defines how success will be tracked and what to avoid:
Success by day 90
Metrics to track
Red flags to watch
What not to spend on yet

Section 01
/ 07
Context
This section sets up who the studio is, where they are now, and what the report is for:
Studio information
Current situation summary
Growth stage summary
Visual identity snapshot
Verbal identity snapshot
Section 02
/ 07
Diagnosis
This section explains what is currently working, what is unclear, and where the studio is underperforming:
Executive diagnosis
Studio audit scorecard
Portfolio audit
Website audit
Instagram / social audit
Weakest link
Section 03
/ 07
Priority
This section identifies what matters most and what the studio should focus on first:
Strongest asset
Fastest win
Highest-leverage fix
Core strategic priority for the coming 90 days
Priority order
Ignore for now
Do this, not that
Section 04
/ 07
Roadmap
This section turns the diagnosis and priorities into a 90-day strategic plan:
90-day roadmap overview
Days 1–30: Clarify
Days 31–60: Build
Days 61–90: Attract
Section 05
/ 07
Weekly Actions
This section makes the roadmap immediately actionable:
First 4-week action plan
Recommendations by category:
Portfolio
Website
Social
Section 06
/ 07
Content System
This section gives the studio a practical marketing and content direction:
Personalised 90-day content plan
Bio suggestion
Content pillars, posting rhythm and format mix
First 12 post content ideas
Story set content ideas
CTA samples
Photography guide
Reference accounts
Section 07
/ 07
Measurement
This section defines how success will be tracked and what to avoid:
Success by day 90
Metrics to track
Red flags to watch
What not to spend on yet

Start with guided workbooks and studio templates

Access guided workbooks and social media templates designed to help your studio strengthen its online presence, plan more intentional content, and communicate its expertise with greater consistency.

Explore resources

Start with guided workbooks and studio templates

Access guided workbooks and social media templates designed to help your studio strengthen its online presence, plan more intentional content, and communicate its expertise with greater consistency.

Explore resources

Start with guided workbooks and studio templates

Access guided workbooks and social media templates designed to help your studio strengthen its online presence, plan more intentional content, and communicate its expertise with greater consistency.

Explore resources